Key Takeaways
- The story of Mike Lynch, known as the "British Bill Gates", who sold his company Autonomy to HP for $11 billion, was later accused of fraud, acquitted, and then mysteriously died in a yacht accident shortly after
- The challenges of local politics and running a small town, as experienced through Sam's awkward meeting with his town's mayor
- The power of "writing for equals" in content creation and branding, as exemplified by successful creators like Tim Urban of Wait But Why
- The importance of treating customers like smart adults and friends in business, rather than talking down to them or trying to impress them
- Choosing a business based on the type of customers you want to work with and the sales methods you enjoy, rather than just the product or industry
- The stages of learning about making money: thinking you know it, realizing you don't, truly understanding it intellectually, mastering it practically, and eventually caring less about it
- The value of seeking new puzzles and challenges in life and business as you master existing ones
Introduction
In this episode of My First Million, Sam Parr and Shaan Puri discuss a range of topics including bizarre billionaire stories, local politics, content creation strategies, and business philosophy. They share personal anecdotes and insights on entrepreneurship, branding, and the evolution of interests as one gains experience and success in business.
Topics Discussed
The Mysterious Story of Mike Lynch (0:00)
Sam shares the intriguing story of Mike Lynch, dubbed the "British Bill Gates":
- Lynch sold his company Autonomy to HP for $11 billion
- He was later accused of fraud and faced a $4 billion lawsuit
- During his trial, he stayed at Sam's father's Airbnb in San Francisco
- Lynch was acquitted of all charges
- Shortly after his acquittal, he died in a mysterious yacht accident
- His co-founder also died in a separate accident around the same time
This story raises questions about potential conspiracies, but Sam and Shaan discuss the challenges of executing and maintaining large-scale conspiracies in reality.
Sam's Awkward Meeting with the Mayor (20:49)
Sam recounts his recent meeting with the mayor of his new town:
- He wanted to learn about local politics and how she became mayor
- Sam made several awkward comments, including comparing the town to a business "so good a dummy could run it"
- He unintentionally insulted her multiple times but she handled it well
- The experience highlighted the challenges of transitioning from online communication to in-person interactions
"I just started talking to her and I kind of got nervous, you know, like, I got, did you ever have to do a thing where you get married and you have to meet, like, with the priests in advance? Yeah. It was the exact same thing." - Sam Parr
The Power of "Writing for Equals" (33:50)
Shaan shares insights from Tim Urban of Wait But Why on content creation:
- Tim's approach is to "write for equals" - not dumbing down or trying to impress
- This strategy attracts like-minded people and creates a natural audience
- It's easier to maintain authenticity when writing for equals
- This concept extends beyond content to business and customer relationships
"There's a big temptation on the Internet, which is to create content that you think is for the masses. Let me tell you about how this all works. I know you don't know. I'll dumb this down." - Shaan Puri, paraphrasing Tim Urban
Treating Customers Like Smart Adults (37:04)
Sam and Shaan discuss the importance of treating customers with respect:
- Many successful brands and content creators treat their audience like smart, curious adults
- This approach creates a more engaging and authentic relationship with customers
- Examples include The Hustle, Milk Road, and CB Insights
- Being casual and human in business communications can be a powerful differentiator
"Everyone's shtick should be, like, to not change necessarily from just treating people like a human." - Sam Parr
Choosing Your Business Based on Customers and Sales Methods (44:36)
Shaan shares a different perspective on choosing a business:
- Instead of focusing solely on industry or product, consider the customers you want to work with
- Think about which sales methods you enjoy and excel at
- This approach can lead to building a business you'll stay passionate about long-term
- Example: Shaan's enjoyment of running ads led him to businesses that rely heavily on advertising
"So instead of picking an industry and trying to find a business, you could pick a customer and try to find a pain point that could become your business." - Shaan Puri
The Stages of Learning About Making Money (48:00)
Shaan outlines the typical progression of understanding business and making money:
- Initially thinking you understand it
- Realizing you don't know as much as you thought
- Gaining true intellectual understanding
- Developing practical mastery ("knowing it in your hands")
- Eventually caring less about it as the novelty wears off
"You only know it in your head, you don't know it in your hands. You don't know how to actually do it." - Shaan Puri
Seeking New Puzzles and Challenges (1:59:12)
The hosts discuss the importance of continually seeking new challenges:
- As you master certain aspects of business, it's natural for interest to wane
- Shaan is currently more fascinated by the creative process of artists and unique individuals
- Sam is exploring the world of politics and power dynamics
- Continuing to learn and grow in new areas keeps entrepreneurship exciting
"I think a good thing in life is to sort of seek new puzzles." - Shaan Puri
Conclusion
This episode of My First Million covered a wide range of topics, from intriguing billionaire stories to practical business advice. The hosts emphasized the importance of authenticity in content creation and customer relationships, advocating for treating audiences as equals and smart adults. They also discussed the evolution of interests as entrepreneurs gain experience, highlighting the value of continually seeking new challenges and areas of growth. The conversation provided valuable insights for both aspiring and experienced entrepreneurs on building businesses aligned with their strengths and interests.